BOUTIQUE DU LUX
This partnership has redefined what’s possible in the world of lighting.
Boutique Du Lux Lighting had steadily risen to become a beacon of innovation. Founded five years ago by a passionate duo with a mission to bring stylish, affordable, and sustainable lighting solutions to customers worldwide, BrightPath had carved out a niche by blending cutting-edge technology with timeless design. However, their latest venture promised to take them to an entirely new level. Enter Ideal Lux, the renowned Italian lighting brand known for its unparalleled craftsmanship and elegant designs.
The partnership between Boutique Du Lux and Ideal Lux was born out of mutual admiration. Boutique Du Lux had long been inspired by the artistry of Ideal Lux creations. Their designs evoke a sense of timeless elegance that aligns perfectly with the aspirations of our customers, she remarked. Ideal Lux, was intrigued by Boutique Du Lux ability to blend e-commerce agility with sustainable innovation.
Boutique Du Lux has mastered the art of connecting with the modern consumer. We saw an opportunity to combine our expertise in design with their digital prowess. Thus, a partnership was forged, aiming to create an line of lighting fixtures that married Italian sophistication with cutting-edge technology.
IDEAL LUX
1969
-Where the story starts-
In 1969, Giovanbattista Strano starts his activity of producer and merchant of chandeliers almost by chance. He transforms into a finished product a batch of Murano glasses he discovered into goods bought at an auction.
Founded in 1974,Ideal Luxis born as a small reality led by the intuition of creating a current product, but at the same time affordable for a wide bracket of public, a target that is still being pursued today.
Our ambition is to keep into one unique brand the widest variety possible of styles, adequate to the trends of the sector, which is able to range from the classic decorative style to the modern one, from outdoor products to the technical ones. The attention to the people is central. We listen to better understand their needs in order to answer, not only to a function, but also most importantly, to a lifestyle. Being operative in five different Continents gives us an international feature which has not changed our way of being and operating as a company: the enthusiasm for the things well made, the attitude to transparency and the habit to simplicity.
